On October 24-27, the 12th season of the Odessa Fashion Week SS 2020 took place in the Winter Garden. The #SustainableFashion conscious fashion became the leitmotif, which implies an environmental trend in fashion and conscious consumption. Designers and brands around the world are increasingly committed to this trend in the careful use of natural and human resources, the reuse of ready-made things, as well as the recycling of waste and things to make new ones. Our main task is to develop new technologies to reduce the negative impact on the environment, while continuing to offer consumers high-quality and beautiful products with a long term of use.
At the main location, in the beautiful Winter Garden, the designer, art installer Vladimir Umanenko placed signs with statistics on the harmful effects of the fashion industry and people on the environment, and also filled the pool with plastic waste, thereby attracting the attention of the fashion community to environmental and social safety issues production and excessive consumption. It`s recalled that we bear great responsibility for the environmental impact that we have today.
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